Identify your audience

The first step is to find out who your audience is and how they like to communicate. It’s important to know what matters to your audience – their likes, dislikes, struggles, interests, goals, etc. Basically, anything that will help you connect with them on an emotional level. Make sure you know what makes them tick – what’s important to them? What do they like? What don’t they like? What are their “pain points,” and how can you help them with those? Once you know these things, it’s much easier to tailor your messaging and style based on this information.