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Identify your audience

Identify your audience

The first step is to find out who your audience is and how they like to communicate. It’s important to know what matters to your audience – their likes, dislikes, struggles, interests, goals, etc. Basically, anything that will help you connect with them on an emotional level. Make sure you know what makes them tick – what’s important to them? What do they like? What don’t they like? What are their “pain points,” and how can you help them with those? Once you know these things, it’s much easier to tailor your messaging and style based on this information. 

14

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Marketing for Creative Professionals

Marketing for Creative Professionals

Every creative artist has their own audience, and while it varies from person to person, some basic guidelines can be followed when trying to reach out to your audience. If you’re like most performers, writers, coaches, or artists who want their creative work seen by more people, then this blog p...

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Engage Engage Engage

Engage Engage Engage

Once you what makes them tick, it’s much easier to tailor your messaging and create engagement. 

What is engagement? For the sake of simplicity, engagement could be defined as ANY action you take on social media! Write articles and create posts based on what they want to hear and specifical...

15

68 reads

Be patient and be consistent

Be patient and be consistent

Building your online community takes patience, no matter how much social media content growth seems instantaneous on Instagram and Twitter. Like any other form of marketing or promotion work, it’s important to develop relationships by taking cues from what they enjoy about your product/service wh...

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87 reads

Choose your platform

Choose your platform

It is important to make sure that you are targeting the right platforms for your message. Platforms can be social media outlets like Facebook, Instagram, and TikTok, where people will likely use them more often than they would their email or text messages on the phone. Or maybe you want to limit ...

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91 reads

What does your audience want?

What does your audience want?

If you already have a few fans, clients, or followers, you’re ahead of the game because you can ask them questions directly. 

  • What’s the single biggest result you want to have? 
  • What is important about that result for you? 
  • What are your biggest challenges? 
  • Whe...

16

64 reads

CURATED FROM

CURATED BY

danaprowe

I'm a musical theatre composer, and I'm also a certified coach. My musical theatre works have been produced and performed around the world. As a coach, I help creative artists achieve greater career success.

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Get to Know Your Audience

Get to Know Your Audience

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Get to know who they are, in order to use their common knowledge and experience: What's most important to them? What motivates them? What's their background? How do they prefer to commu...

Know your audience

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