Express Your Real Personality
- People connect with people, not faceless corporations. Reveal your quirks, humor and humanity to build genuine bonds. Post candidly behind-the-scenes.
- Share triumphs and tribulations. Celebrate wins but also be vulnerable. Discuss real issues and emotions. Blend personal with professional.
- Likability and relatability attract support. Bring your full personality online.
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The book Crush It by Gary Vaynerchuk provides advice on building a personal brand and digital media business using social platforms. It encourages entrepreneurialism by identifying emerging marketing opportunities and guides readers on standout digital content creation, social media strategy, monetization approaches and work-life balance principles. Crush It aims to inspire passion-driven business success leveraging digital tools creatively.
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