Crush It! - Deepstash
Crush It!

Crush It!

Gary Vaynerchuk


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You are building your personal brand and media empire by creating great content.



322 reads

Build a Personal Brand with Digital Tools

Build a Personal Brand with Digital Tools

Leverage blogs, podcasts, YouTube and social platforms to establish your personal brand. Create standout digital content consistently that inspires, educates or entertains around your passion.

Be authentic, post regularly, optimize discoverability. Interact using your real personality. Social media allows regular people to gain global visibility on their own terms.


235 reads

Provide Value to Your Community

Provide Value to Your Community

Build an audience by solving pain points and serving needs better than alternatives.

Provide tangible value through your content and products. Understand your niche's challenges and passions. Build trust by exchanging stories and being responsive.

Form authentic relationships beyond transactions. Help first, sell later. Become a trusted advisor. Lead by inspiring and empowering.


211 reads

Experiment Fearlessly

Experiment Fearlessly

  • Try fresh content formats, tools and platforms without overthinking. Avoid analysis paralysis. Learn rapidly through market feedback not theoretical planning.
  • Follow your instincts. Fail fast and improve quickly. Stay flexible to reinvest time and resources where you see traction. Pivot creatively until you unlock value.
  • Maintain beginner's mindset; success blinds you to new opportunities.


191 reads

Express Your Real Personality

Express Your Real Personality

  • People connect with people, not faceless corporations. Reveal your quirks, humor and humanity to build genuine bonds. Post candidly behind-the-scenes.
  • Share triumphs and tribulations. Celebrate wins but also be vulnerable. Discuss real issues and emotions. Blend personal with professional.
  • Likability and relatability attract support. Bring your full personality online.


170 reads

Balance Patience with Persistence

Balance Patience with Persistence

  • Have unwavering persistence towards your vision but also patience in difficult times.
  • Stay confident despite early setbacks. Tough times make you resourceful.
  • Stay consistent marketing yourself but also flexible tweaking approaches.
  • Maintain work-life balance; marathon not sprint. Small daily progress compounds.
  • Keep realistic expectations; overnight success is rare.
  • With authentic human connections, growth becomes organic.


156 reads


You can build a very nice brand by just being human, talking, and dealing with the online community.



283 reads



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The book Crush It by Gary Vaynerchuk provides advice on building a personal brand and digital media business using social platforms. It encourages entrepreneurialism by identifying emerging marketing opportunities and guides readers on standout digital content creation, social media strategy, monetization approaches and work-life balance principles. Crush It aims to inspire passion-driven business success leveraging digital tools creatively.


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