You can build a very nice brand by just being human, talking, and dealing with the online community.
GARY VAYNERCHUK
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The book Crush It by Gary Vaynerchuk provides advice on building a personal brand and digital media business using social platforms. It encourages entrepreneurialism by identifying emerging marketing opportunities and guides readers on standout digital content creation, social media strategy, monetization approaches and work-life balance principles. Crush It aims to inspire passion-driven business success leveraging digital tools creatively.
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Branding Creates Loyal Customers
You don’t just want customers who recognize your brand and use your business once — you want to create customers who continue to come back.
With good branding, you can give your brand a more human side, which your customers can relate to more than a company that’s strictly all business.
...
Embrace work friends
Build meaningful relationships with work friends, because they can relate to what you're dealing with.
Your close circle will be eager to support you throughout your work's highs and lows, but talking about your work-related worries can leave you feeling isolated or even burdensome.
Healthy Conflicts
A nice person's self-image is based on pleasing and agreeing with others.
Instead of just agreeing and being nice, one should add unique value and perspective.
If you only agree with everyone, you may even not be that valuable to the team.
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