"Actions are based on beliefs."
Understanding the beliefs that drive actions can lead to more effective interventions.
For businesses, understanding customer beliefs can greatly enhance marketing and product strategies.
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With 25 years in marketing, brand strategy, and mental fitness coaching, I focus on societal change, self-mastery, and fostering community to build a regenerative Africa. "The world is changed by your example, not by your opinion." - Paulo Coelho
Liminal thinking is important because it enhances problem-solving, communication, personal growth, adaptability, and innovation by challenging existing beliefs and fostering empathy and open-mindedness.
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