A milestones is a really big name, I've always liked the meaning lying behind it.
Imagine you are on a trip, and then you get to explore a territory you've never visited before, believe me, the first thing you need to do is to set milestone, to mark where you been last, so that whenever you find yourself getting lost in an odd road, you always know the way back to the last milestone.
Now in business, setting clear milestones that indicate when the team expects to learn important insights about the innovation. These milestones help in assessing progress and making adjustments as needed.
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The central idea of the book is that startups should adopt a scientific approach to creating and managing products. Instead of developing elaborate business plans and launching products based on assumptions, Ries advocates for a process of iterative learning and experimentation.
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