Well it's called the Key Metrics, Identifying and tracking specific key performance indicators (KPIs) that are relevant to the innovation project.

These metrics often go beyond traditional financial measures and may include user engagement, customer feedback, or product usage data.

For those whoe worked in customer service before, your KPI's are you average monthly performance indicators, how many calls did you get for how many minutes, how satisfied were the customers after every call, did you get enough surveys? What needs to be improved about your communication style? And so on and so forth.

A milestones is a really big name, I've always liked the meaning lying behind it.

Imagine you are on a trip, and then you get to explore a territory you've never visited before, believe me, the first thing you need to do is to set milestone, to mark where you been last, so that whenever you find yourself getting lost in an odd road, you always know the way back to the last milestone.

Now in business, setting clear milestones that indicate when the team expects to learn important insights about the innovation. These milestones help in assessing progress and making adjustments as needed.

You build a minimum viable product MVP, which you will build, distribute and then assess it's results and learm from them.

Okay look, Imagine you want to build an amazing treehouse in your backyard. The Build-Measure-Learn cycle is a way to make sure your treehouse turns out super cool.

• Build: First, you start by building a basic treehouse. It might not be perfect yet, but it's a start. You use some wood, nails, and your imagination to create it.
• Measure: Now, you take a step back and look at your treehouse. You invite your friends over and see what they think. Do they like it?

• Learn: Based on what you've measured, you learn some important things. Maybe your friends say they'd love a ladder to climb up easier, or they want a place to hang a swing. You learn from their ideas and your own observations.
• Improve: With your new ideas and what you've learned, you make your treehouse even better. You add the ladder and the swing because you know it will make it more fun. This step is about making changes to improve your treehouse.
• Repeat: You don't stop there. You keep going! You might build, measure, learn, and improve several times until your treehouse becomes fantastic!