Quote by RIC RIES - Deepstash
RIC RIES

Innovation accounting is the process of defining, prioritizing, and measuring specific, actionable metrics that demonstrate how much progress a startup is making.

RIC RIES

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It's harder to ask the right question than to answer a hard one

The central idea of the book is that startups should adopt a scientific approach to creating and managing products. Instead of developing elaborate business plans and launching products based on assumptions, Ries advocates for a process of iterative learning and experimentation.

Similar ideas

Use IA in the early game

Use IA in the early game

Innovation Accounting is a way of evaluating progress when all the metrics typically used in an established company (revenue, customers, ROI, market share) are effectively zero.

Innovation Accounting is not only a way for individual teams to report their progress and communicate in financi...

Continuation of the above topic

Continuation of the above topic

  • The cycle "build-measure-learn". First, create an MVP of the product, evaluate consumers' reaction, 
  • And then decide whether to continue on the chosen course or change your direction.
  • Innovation Accounting. This is what is co...

Innovation accounting

  • As we have already mentioned, Innovation accounting is a systematic approach to figuring out if you are making progress and getting evidence from the facts. 
  • It is an alternative to the traditional reporting system for companies operating in conditions of uncertainty. 
  • This i...

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