Quote by ERIC RIES - Deepstash
ERIC RIES

Innovation accounting is a quantitative approach that allows us to see when we’re moving forward and when we’re spinning our wheels.

ERIC RIES

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abdulrahmanfekr

It's harder to ask the right question than to answer a hard one

The central idea of the book is that startups should adopt a scientific approach to creating and managing products. Instead of developing elaborate business plans and launching products based on assumptions, Ries advocates for a process of iterative learning and experimentation.

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