The “IKEA effect”
If you make things more laborious, the consumers will value them more.
In the 1950s, a US food company wanted to sell more of its brand of instant cake mixes. They were advised to replace powdered eggs with fresh eggs because the all-instant cake mix makes baking too easy. It undervalues the labor and skill of the cake maker.
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The IKEA effect: how we value the fruits of our labour over instant gratification
theconversation.com
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