Related concepts
Several other important economic behaviors that are connected to the IKEA effect are:
- The endowment effect: Owning a product increases its perceived value.
- Effort justification: An individual who makes a sacrifice to achieve a goal attribute greater value to the achievement.
- Personal preference: The fact of being attached to a particular brand.
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The IKEA effect: how we value the fruits of our labour over instant gratification
theconversation.com
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