The researchers hypothesized that one reason for willful ignorance might be that some people behave altruistically because they want to maintain a positive self-image of being an altruistic person. In those cases, willful ignorance can allow them to maintain that self-image without having to act in an altruistic way.
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Ignorance by Choice: The Underlying Motives of Willful Ignorance and Its Consequences
neurosciencenews.com
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New research unveiled that when faced with a choice, 40% of us opt to remain ignorant about how our decisions impact others, often leveraging this unawareness to act more selfishly.
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