In retail and other industries, gamification improves information retention by making monotonous and tedious processes much more enjoyable. Letās take employee training as an example. People usually prefer to avoid training because they consider them boring. Adding some form of game mechanics to training becomes more fun. People are eager to participate, and information received during training becomes more memorable.
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The beauty of benefit of gamification is that it works for every purpose. Depending on your needs, you can apply it in marketing, education such as e-learning courses, sales, or elsewhere.
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