Why Gamification is Important & Its Benefits

Gamification has become one of the best tools to influence people’s behavior. Gamification could be found crucial across different industries.

• High Market Value.
• Better Engagement.
• Improved Information Retention.
• Improved Collaboration.
• Improved Conversion Rates.
• Creating Real World Connection.
• Increased Brand Loyalty.

In 2021, the value of the global gamification market was estimated at $10.5 billion.

The estimates show that the number will jump to $96.8 billion by 2030, it is expected to reach $37 billion by 2027.

The increasing worth of gamification shows that adding game design elements to other non-game-related contexts has become incredibly important.

One paper showed it could be considered a vital tool for creating sustainable higher educational institutions through improving motivation and performance.

In this study, scientists compared three groups of students and discovered that those who used game-related elements for learning human anatomy did better.

1. By  increasing participation,
2. By fueling a person’s competitiveness,
3. By allowing people to see their progress.

Gamification strategies encourage exploration, thus allowing people to decide how to proceed. When people have options to participate and interact, they are more likely to enjoy the entire experience.

Additionally, gamified content increases involvement by fixing the most common problem many organizations face – boredom among audiences.

People are less likely to engage with any form of content online if they find it boring.

Adding game-related elements into the mix to spice it up, you generate excitement that is bound to keep people engaged.

Yet another reason gamification improves engagement is that it enhances a person’s competitiveness.

Humans are competitive; it’s in our nature.

Adding a dose of competitiveness, a classic game design element, can boost someone’s desire to engage in a specific activity or task.

Gamification increases engagement by allowing people to see their progress.

Players can see where they are in a game or track their progress in other ways. They know precisely how far they’ve come and when they can expect to ascend to the next level.

This important game design element is also a significant component of gamification techniques.

People like to feel and see they’re making progress. That way, they’re more motivated to get involved, and their participation increases.

In retail and other industries, gamification improves information retention by making monotonous and tedious processes much more enjoyable. Let’s take employee training as an example. People usually prefer to avoid training because they consider them boring. Adding some form of game mechanics to training becomes more fun. People are eager to participate, and information received during training becomes more memorable.

Collaboration is crucial for increased productivity and better functioning in the workplace, classroom, and other environments. Improving collaboration is easier said than done, but gamification can significantly help. Students in a classroom or people in a particular department have different personalities. The goal is to ensure these different personalities can still work together and collaborate effectively, which is challenging.

Gamification helps build and maintain team culture. Consistent competition and a leaderboard open several communication channels for the entire team.

The core benefit of gamification is increased participation. With better involvement also come improved conversion rates in the world of digital marketing.

Let’s put it this way. When people go online and keep scrolling, they see tons of promotional posts and are exposed to a wide range of marketing tactics. As this happens on a daily basis, people lose interest.

In digital marketing, gamification allows you to promote products or services fun and engagingly. As a result, you are more likely to gain the target audience’s interest, generate more leads, and convert them to customers.

Gamified content in e-learning courses can create a real-world connection and help students improve problem-solving and decision-making skills.

The challenges and rewards of gamified learning produce a risk-free environment wherein students have the opportunity to learn how to apply the skills and knowledge they gain.

With gamification, students can practice applying their skills successfully and connect the lectures with real-world problems.

• Functional across different platforms
• Allows for easy collection of consumer data
• Affordable
• Provides instant reinforcement and feedback
• Improves adoption and usage of CRM (customer relationship management)
• Improved focus on KPIs (key performance indicators)
• Supports cognitive development
• Makes the learning process a personal experience
• It’s fun

While surveys and studies about gamification are numerous, what they have in common is the conclusion that gamification is an effective marketing tool, especially for companies that want to involve their customers and increase engagement. 

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