Why Gamification is Important & Its Benefits - Deepstash
Why Gamification is Important & Its Benefits

Why Gamification is Important & Its Benefits

Curated from: spinify.com

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🎮 Overview.

🎮 Overview.

  • The term Gamification refers to the practice of applying game-design elements and game principles in a non-game context.
  • This gives people something more rewarding and exciting to do that can help them in their work.
  • It can be used as an incentive or reward system to make certain tasks more engaging and fun for specific groups of people.

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🕹️ Further Context.

🕹️ Further Context.

  • With the evolution of video games, gamification strategies have become simpler and more creative.
  • The term gamification was coined in 2002 by Nick Pelling, a game designer.
  • Bunchball is a devoted gamification developer dedicated to increasing user engagement by adding game elements to websites.

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🎮🀄🏟️ Importance and benefits of gamification.

🎮🀄🏟️ Importance and benefits of gamification.

Gamification has become one of the best tools to influence people’s behavior. Gamification could be found crucial across different industries.

  • High Market Value.
  • Better Engagement.
  • Improved Information Retention.
  • Improved Collaboration.
  • Improved Conversion Rates.
  • Creating Real World Connection.
  • Increased Brand Loyalty.

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📈 High Market Value.

📈 High Market Value.

In 2021, the value of the global gamification market was estimated at $10.5 billion.

The estimates show that the number will jump to $96.8 billion by 2030, it is expected to reach $37 billion by 2027.

The increasing worth of gamification shows that adding game design elements to other non-game-related contexts has become incredibly important.

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VINEET RAJ KAPOOR.

Gamification is at the core of revolutions.

VINEET RAJ KAPOOR.

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KINGSLEY OFOSU-AMPONG

If COVID-19 can shut [down] an entire nation, then it’s time to look at our African educational system again, especially for ways to engage students in their respective places – and that is the gamification way.

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Gamification of Education.

KINGSLEY OFOSU-AMPONG

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🚀 Gamification is effective.

🚀 Gamification is effective.

One paper showed it could be considered a vital tool for creating sustainable higher educational institutions through improving motivation and performance.

In this study, scientists compared three groups of students and discovered that those who used game-related elements for learning human anatomy did better.

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🤝 Better engagement.

🤝 Better engagement.

  1. By  increasing participation,
  2. By fueling a person’s competitiveness,
  3. By allowing people to see their progress.

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🏘️ Increasing Participation.

🏘️ Increasing Participation.

Gamification strategies encourage exploration, thus allowing people to decide how to proceed. When people have options to participate and interact, they are more likely to enjoy the entire experience.

Additionally, gamified content increases involvement by fixing the most common problem many organizations face – boredom among audiences.

People are less likely to engage with any form of content online if they find it boring.

Adding game-related elements into the mix to spice it up, you generate excitement that is bound to keep people engaged.

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🥷🏻 Fueling a person’s competitiveness.

🥷🏻 Fueling a person’s competitiveness.

Yet another reason gamification improves engagement is that it enhances a person’s competitiveness.

Humans are competitive; it’s in our nature.

Adding a dose of competitiveness, a classic game design element, can boost someone’s desire to engage in a specific activity or task.

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📊 Allowing people to see their progress.

📊 Allowing people to see their progress.

Gamification increases engagement by allowing people to see their progress.

Players can see where they are in a game or track their progress in other ways. They know precisely how far they’ve come and when they can expect to ascend to the next level.

This important game design element is also a significant component of gamification techniques.

People like to feel and see they’re making progress. That way, they’re more motivated to get involved, and their participation increases.

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🧠 Improved information retention.

🧠 Improved information retention.

In retail and other industries, gamification improves information retention by making monotonous and tedious processes much more enjoyable. Let’s take employee training as an example. People usually prefer to avoid training because they consider them boring. Adding some form of game mechanics to training becomes more fun. People are eager to participate, and information received during training becomes more memorable.

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👬👭 Improved collaboration.

👬👭 Improved collaboration.

Collaboration is crucial for increased productivity and better functioning in the workplace, classroom, and other environments. Improving collaboration is easier said than done, but gamification can significantly help. Students in a classroom or people in a particular department have different personalities. The goal is to ensure these different personalities can still work together and collaborate effectively, which is challenging.

Gamification helps build and maintain team culture. Consistent competition and a leaderboard open several communication channels for the entire team.

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💹 Improved conversion rates

💹 Improved conversion rates

The core benefit of gamification is increased participation. With better involvement also come improved conversion rates in the world of digital marketing.

Let’s put it this way. When people go online and keep scrolling, they see tons of promotional posts and are exposed to a wide range of marketing tactics. As this happens on a daily basis, people lose interest.

In digital marketing, gamification allows you to promote products or services fun and engagingly. As a result, you are more likely to gain the target audience’s interest, generate more leads, and convert them to customers.

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🤖 Creating a real-world connection.

🤖 Creating a real-world connection.

Gamified content in e-learning courses can create a real-world connection and help students improve problem-solving and decision-making skills.

The challenges and rewards of gamified learning produce a risk-free environment wherein students have the opportunity to learn how to apply the skills and knowledge they gain.

With gamification, students can practice applying their skills successfully and connect the lectures with real-world problems.

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🎮🕹️🏟️ Other valuable benefits of gamification.

  • Functional across different platforms
  • Allows for easy collection of consumer data
  • Affordable
  • Provides instant reinforcement and feedback
  • Improves adoption and usage of CRM (customer relationship management)
  • Improved focus on KPIs (key performance indicators)
  • Supports cognitive development
  • Makes the learning process a personal experience
  • It’s fun

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🐉 Hope you are ready for gamifying your life already!

🐉 Hope you are ready for gamifying your life already!

While surveys and studies about gamification are numerous, what they have in common is the conclusion that gamification is an effective marketing tool, especially for companies that want to involve their customers and increase engagement. 

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IDEAS CURATED BY

helluo1ibrorum

परिवर्तनमेव स्थिरमस्ति ~ My Focused Discourse on Self-help | Psychology | Emotion & Intelligence | Engineering & Innovation | Effects & Laws | the Cosmos.

CURATOR'S NOTE

The beauty of benefit of gamification is that it works for every purpose. Depending on your needs, you can apply it in marketing, education such as e-learning courses, sales, or elsewhere.

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