Never lose your temper! Be calm, project confidence, never be at a loss for an answer.
The nature of the mass media today is that the truth is irrelevant.
The truth is defined by manipulation of facts and events.
As long as the spirit of your message is truthful, statistics and details are secondary.
Don't get sidetracked by trivialities.
Use fiction to convey the truth. A fictional story can be more effective than a non-fictional narrative.
Appeal to the puplic through powerful symbols.
Emphasize the noble, beautiful and innocent.
Do not abstract. Modern media abhors abstractions.
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inspiration for the budding environmentalist
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