Appeal to anthropocentric preconceived notions.
Accentuate the beauty and nobility of the cause.
Subtly attach the cause of the less appealing to the public campaign.
Recruit celebrities to speak for and support your cause.
Confidence is the defense against ridicule and criticism.
Always prepare an effective media strategy.
Modern media can serve two purposes: increase awareness and make things happen.
Humor is the best strategy for deflecting criticism.
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inspiration for the budding environmentalist
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