Search Engine Marketing
SEO is the process of optimizing your website so that it ranks higher in the search engine’s organic results.
SEO is important in online marketing because it can drive highly targeted traffic to your website. It’s a slower process compared to Paid Ads, but it can generate better results in the long term.
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Similar ideas to Search Engine Marketing
Step 1: Define Your Goals and Metrics
A content audit is a difficult & time-consuming process, it is important to begin with clear, defined objectives.
The first step is to think about your business goals (e.g. SEO, engagement, conversion, etc). What benefits can you gain from a content audit? What are the results you want to a...
6. Ubersuggest: Keyword Tracking Tool
- Ubersuggest, developed by Neil Patel, is a free keyword finder tool that helps you identify keywords and also the search intent behind them by showing the top ranking SERPs.
- From short to long-tail phrases, you can f...
What Is SEO?
SEO is a method of optimizing the effectiveness of your content for the search engines, in order to help it rank higher than content from other sites that target the same search terms.
Google displays web pages in their search results based on the authority and relevance of the page to enha...
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