Step 1: Define Your Goals and Metrics

A content audit is a difficult & time-consuming process, it is important to begin with clear, defined objectives.

The first step is to think about your business goals (e.g. SEO, engagement, conversion, etc). What benefits can you gain from a content audit? What are the results you want to achieve?

Content marketing metrics:

1. SEO: Organic traffic, backlinks, keyword rankings, dwell time, etc;
2. User behavior: Pageviews, average session duration, bounce rate, etc;
3. Engagement: Likes, shares, comments, mentions, etc; &
4. Sales: Number of leads, conversion rates, ROI, etc.