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What is Digital Marketing
Digital Marketing is the process of promoting and selling products or services on the Internet using one or more marketing channels like search engines, social media platforms, and PPC advertising.
The most important digital marketing types are search engine optimization (SEO), content marketing, PPC advertising, social media marketing, affiliate marketing, video marketing, website marketing, and email marketing.
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Search Engine Marketing
SEO is the process of optimizing your website so that it ranks higher in the search engine’s organic results.
SEO is important in online marketing because it can drive highly targeted traffic to your website. It’s a slower process compared to Paid Ads, but it can generate better results in the long term.
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Pay-per-click marketing
Pay-per-click marketing or paid search advertising (PSA) is the other component of search engine marketing.
With Pay-Per-Click ads, you can reach your target customers faster than SEO, but you pay every time someone clicks on your ads.
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Content Marketing
Content marketing is the process of identifying, creating, and promoting the right type of content to the right audience.
To become a good content marketer, you must have excellent writing, SEO copywriting, and analytical skills.
You need to learn:
How to create user personas and define your target audience
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3. Inbound Marketing
At the beginning of this post, I mentioned that a good digital marketer should be able to use different online marketing techniques together for the best possible outcome.
That’s exactly what inbound marketing is all about. The role of Inbound marketing is to coordinate the activities of all other digital marketing campaigns to provide a remarkable user experience.
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