Latin Love

The Reggaeton song Despacito, and Digital Platforms like Pandora and Spotify sparked a modern surge of Latin Pop. YouTube played a big role here, with songs from Daddy Yankee and Luis Fonsi garnering billions of hits. 

The easy-to-deliver digital formats were a boon to Latin music as the logistical issues of physical formats (like CDs) were a cause of low reach. Spanglish singles took over the world by Beyonce, Drake, Bey, and Pharrell.