3. Idea Generation

Once you have ideas, you want to put your ideas to work. If you do that, you can start creating value. When we create value, we generate income.

During the pandemic for example, most restaurant owners had to focus on other ideas to generate income. Building wealth...

A simple rule of thumb is that if you want three good ideas, you should probably generate 20.

Implications for the 3:20 rule:

• Managers and leaders can gauge the team's general beliefs about brainstorming. They can correct the illusion that creat...

Use the criticism of your past work to generate ideas for new projects. 

For example, researching a response to a critic may lead you to read about or experience something you never would have before, which can open the door for all sorts of new experiments in your professional or...