Crisis Management

When facing a crisis, you should learn how to split the tasks within your team, so that each person knows exactly what he or she is responsible for. This will lead both to a faster development of the team members and the increase in productivity of the entire company.

The idea is that product management can no longer say what they think users want. They need to predict what outcome a feature will have.

In the beginning, you don't have the data you need to do this. Your company, in itself, is your hypothesis. As you start to gro...

Creativity and Imagination involve going beyond the obvious ‘passive’ questioning, and finding fresh ideas and approaches, that as a matter of fact start with the right questions, like:

• What needs or products are going to be in demand?
• What customer needs exist for...