The idea is that product management can no longer say what they think users want. They need to predict what outcome a feature will have.
In the beginning, you don't have the data you need to do this. Your company, in itself, is your hypothesis. As you start to grow, your ability to make educated guesses becomes the core and fuel for making your product better.
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To Build Great Products, Build This Strong, Scalable System First
firstround.com
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"Innovation distinguishes between a leader and a follower." - Steve Jobs. Striving not to be a follower.
The idea is part of this collection:
Learn more about product with this collection
Essential product management skills
How to work effectively with cross-functional teams
How to identify and prioritize customer needs
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