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How TikTok Is Rewriting the World

Content creation

Content creation

The first step to showing your content on most social networks is building an audience or having lots of friends.

With TikTok, you can make stuff for your friends. But those looking for something to post are immediately recruited into group challenges, hashtags, or shown popular songs. The pool of content is enormous.

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IDEA EXTRACTED FROM:

How TikTok Is Rewriting the World

How TikTok Is Rewriting the World

https://www.nytimes.com/2019/03/10/style/what-is-tik-tok.html

nytimes.com

5

Key Ideas

TikTok

TikTok is reportedly 500 million users strong. It’s been a while since a new social app got big enough to make nonusers feel they’re missing out from an experience.

TikTok is an app for making and sharing short videos. For the Americans, it is one of the most popular of many short-video-sharing apps in that country. The videos are tall, and you navigate through videos by scrolling up and down, like a feed. You can follow and be followed. You can use it like any other social app.

TikTok "tools"

Video creators have all sorts of tools available.
  • Filters as on Snapchat.
  • The ability to search for sounds to score your video.
  • It provides extensive reasons and prompts.
  • Hashtags play a large role as a functional organizing principle. 
  • It nudges you and makes it easy to come up with material to post.
  • Users are encouraged to engage with other users in two ways: Through "response" videos and through "duets" where a user replicates a video and add themselves alongside.

Fundamentally different

TikTok has stepped over the point between the familiar self-directed feed and experience based on algorithmic observation and inference. When you open the app, you don't see a feed of your friends, but a page called "For You" - It's an algorithmic feed based on videos you've interacted with or just watched.

It's not full of people you know or things you've explicitly told it you want to see. It is constantly learning from you and builds up a model of what you tend to watchIn short, it is like an Instagram centered entirely around its "Explore" tab.

Content creation

The first step to showing your content on most social networks is building an audience or having lots of friends.

With TikTok, you can make stuff for your friends. But those looking for something to post are immediately recruited into group challenges, hashtags, or shown popular songs. The pool of content is enormous.

Powered by AI

TikTok is far from an evolutionary fluke. Its parent company, ByteDance, is first an artificial intelligence company, not a creator of mission-driven social platforms. It's content platforms enable people to enjoy content powered by AI technology, not humans.

The unintended consequences of these services are:

  • Isolating users into worlds of points of view - a sort of "filter bubble.
  • Capturing too much user time. TikTok's "Digital Wellbeing" settings include an option to enforce a password-protected time limit.

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Anti-Social Social Media

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Private Messaging Campfire

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Micro-Communities Campfire

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Limit your use of social media

Limit your use of social media

Commit to not checking social media during meals with family and friends, and when playing with children or talking with a partner. 

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Have “detox” periods

Even a five-day or weeklong break from Facebook can lead to lower stress and higher life satisfaction

Publicly declare you are on a break. And delete the apps for your favorite social media services.

You can also cut back without going cold turkey: limit your use of social media to 10 minutes a day for three weeks and you'll see improvements in your mental health. 

Pay attention to how you use social media

Experiment with using your favorite online platforms at different times of day and for varying lengths of time, to see how you feel during and after each session. 

You may find that a few short spurts help you feel better than spending 45 minutes exhaustively scrolling through a site’s feed. 

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