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How TikTok Is Rewriting the World

Content creation

Content creation

The first step to showing your content on most social networks is building an audience or having lots of friends.

With TikTok, you can make stuff for your friends. But those looking for something to post are immediately recruited into group challenges, hashtags, or shown popular songs. The pool of content is enormous.

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IDEA EXTRACTED FROM:

How TikTok Is Rewriting the World

How TikTok Is Rewriting the World

https://www.nytimes.com/2019/03/10/style/what-is-tik-tok.html

nytimes.com

5

Key Ideas

TikTok

TikTok is reportedly 500 million users strong. It’s been a while since a new social app got big enough to make nonusers feel they’re missing out from an experience.

TikTok is an app for making and sharing short videos. For the Americans, it is one of the most popular of many short-video-sharing apps in that country. The videos are tall, and you navigate through videos by scrolling up and down, like a feed. You can follow and be followed. You can use it like any other social app.

TikTok "tools"

Video creators have all sorts of tools available.
  • Filters as on Snapchat.
  • The ability to search for sounds to score your video.
  • It provides extensive reasons and prompts.
  • Hashtags play a large role as a functional organizing principle. 
  • It nudges you and makes it easy to come up with material to post.
  • Users are encouraged to engage with other users in two ways: Through "response" videos and through "duets" where a user replicates a video and add themselves alongside.

Fundamentally different

TikTok has stepped over the point between the familiar self-directed feed and experience based on algorithmic observation and inference. When you open the app, you don't see a feed of your friends, but a page called "For You" - It's an algorithmic feed based on videos you've interacted with or just watched.

It's not full of people you know or things you've explicitly told it you want to see. It is constantly learning from you and builds up a model of what you tend to watchIn short, it is like an Instagram centered entirely around its "Explore" tab.

Content creation

The first step to showing your content on most social networks is building an audience or having lots of friends.

With TikTok, you can make stuff for your friends. But those looking for something to post are immediately recruited into group challenges, hashtags, or shown popular songs. The pool of content is enormous.

Powered by AI

TikTok is far from an evolutionary fluke. Its parent company, ByteDance, is first an artificial intelligence company, not a creator of mission-driven social platforms. It's content platforms enable people to enjoy content powered by AI technology, not humans.

The unintended consequences of these services are:

  • Isolating users into worlds of points of view - a sort of "filter bubble.
  • Capturing too much user time. TikTok's "Digital Wellbeing" settings include an option to enforce a password-protected time limit.

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TikTok

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Worth Billions

TikTok, whose Chinese owners are worth billions now, wasn’t the first-of-its-kind app but became a runaway success due to its unique format. Music biggies became early adopters of the TikTok format, using creative techniques to magnetically lure viewers and ensure it goes viral.

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Private Messaging Campfire

Private messaging services like Facebook Messenger and Whatsapp are where private interactions happen and people are comfortable sharing details in private group messaging.
There are new applications like Tex-Rex, The Infatuation, or Community which are helping brands penetrate this private space.

Micro-Communities Campfire

Micro-communities are platforms where people gather around shared interests, beliefs or passions. Some examples are Facebook Pages and Groups, Instagram Stories, Slack and Youtube.

Brands can tap into this by partnering with influencers who have the kind of demographic they are targeting.

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Limit your use of social media
Limit your use of social media

Commit to not checking social media during meals with family and friends, and when playing with children or talking with a partner. 

Make sure social media doesn’t interfere with ...

Have “detox” periods

Even a five-day or weeklong break from Facebook can lead to lower stress and higher life satisfaction

Publicly declare you are on a break. And delete the apps for your favorite social media services.

You can also cut back without going cold turkey: limit your use of social media to 10 minutes a day for three weeks and you'll see improvements in your mental health. 

Pay attention to how you use social media

Experiment with using your favorite online platforms at different times of day and for varying lengths of time, to see how you feel during and after each session. 

You may find that a few short spurts help you feel better than spending 45 minutes exhaustively scrolling through a site’s feed. 

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Digital Depression And Social Media
Digital Depression And Social Media
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Engage With Awareness
  • A good starting point for those who cannot live without social media is to turn off all notifications and actively engage in social media for a limited time, being aware of how it makes you feel.
  • One also needs to curate the news feeds and only look at stuff which is nourishing for the brain.
  • It also helps to periodically keep your smartphone out of sight.
Consume Varied Content

Just consuming specific content that feeds into your existing set of beliefs isn’t a healthy way to approach the online world, as it does not provide an authentic view.

We need to find people whom we disagree with and get past our filter bubbles. We need to engage with a purpose, and with a curious, open mind and keep trying to educate ourselves.

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Have ‘detox’ periods

Schedule regular multi-day breaks from social media. 

Pay attention to how you feel

Experiment with using your favorite online platforms at different times of day and for varying lengths of time, to see how you feel during and after each session.

You may find that a few short spurts help you feel better than spending 45 minutes exhaustively scrolling through a site’s feed. 

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Our Monkey Mind

We are constantly distracted throughout the day. Without focusing on anything with a calm, relaxed mind, we keep jumping from messages, to-do lists, social media, and email.
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A Calm State of Mind
  • The Mind is not an enemy, which needs to be killed, but something to befriend.
  • Creating a calm space inside us can help calm the monkey down. Like a toddler throwing tantrums, you need to calm down the surroundings and minimize activity to keep the noise down.
  • Reducing distractions can help calm our Mind. We normally have a thousand things to check or look after throughout the day, be it email, notifications, etc. all of which keep the Monkey Mind jumping.
  • We are rushing too fast, most of the day. We need to slow down, pause and get quieter in between our never-ending daily routine.
Prescription For The Distracted Mind
  1. Meditate in the morning, starting with just 2 minutes.
  2. Provide yourself intentional space for your focused activities, blocking the time slots.
  3. Turn off as many distractions from your entire day, while turning on your awareness towards them.
  4. Do not judge or condemn your mind, and keep witnessing what it is doing.
  5. Slow down, relax your muscles, and take some deep breaths to calm yourself.
  6. Take frequent short breaks, putting space between two activities.
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Self-esteem

A study conducted by the University of Copenhagen found that many people suffer from “Facebook envy”, with those who abstained from using the popular site reporting that they felt more satisfied with their lives. 

Becoming more conscious of the amount of time you spend scrolling through other people’s online profiles could help you focus more on yourself and boost your self-confidence.

Human connection

It’s so important for us to be able to communicate and forge personal connections with one another. However, it can be hard to do so when we’re glued to rectangular screens, becoming more acquainted with our friends’ digital facades than their real-life personas.

A study published in the American Journal of Epidemiology that assessed 5,208 subjects found that overall, regular use of Facebook had a negative impact on an individual’s wellbeing. 

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Locked Down

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Virtual Parties

The video conferencing software Zoom is being used to host virtual PowerPoint parties, happy hours, family get-togethers and religious events. 

While most of these are a form of chatting, via video the PowerPoint parties are something of a new fad, as it requires participants to create short creative presentations, which can get unpredictable and hilarious.

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Instagram subculture

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For instance, if you are following fitness gurus or sponsored athletes. Then add some photo-editing to alter the body-image you want to project. At the same time, the algorithm continues to feed you with what you like or want until your feed becomes a mosaic of increasingly extreme exercisers.

A form of manipulation
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  • Instagram follows your movements across the Internet, and you find hints that it is stalking you. 

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