Definition and purpose of the business aware design

The business aware design process refers to a design approach that takes into account the business goals, objectives, and context when creating a product or service.

It goes beyond focusing solely on user needs to ensure that the final design aligns with the overall business strategy.

The purpose of the business aware design process is to create solutions that not only meet user needs and expectations but also contribute to the success of the business.

By considering the business context, designers can make informed decisions that prioritize both user experience and business outcomes.