Product Design: A Primer - Deepstash
Product Design: A Primer

Product Design: A Primer

Product design is the process of creating products that offer solutions to a problem in a specific market. Successful product design both serves a business and incorporates users’ needs. Product design includes digital tools, experience design, and physical products.

Product design’s foundations start with the design thinking ideology.

Design thinking was developed as a user-centric way to integrate the needs of real users into technological and business requirements that are a result of solving complex problems.

3

STASHED IN:

16

STASHED IN:

0 Comments

MORE IDEAS FROM What is Product Design? [Beginner’s Guide]

The product designer role isn’t one-size-fits-all. Each employer will assign flexible responsibilities that can range from user experience to full-stack designer. Here are some responsibilities that a product designer may have in their job description:

  • User experience (UX)
  • User interface (UI)
  • Coding
  • Project management
  • Problem-solving
  • Team management
  • Planning and conducting testing
  • Wireframing

2

STASHED IN:

16

  • Product designers rely on technical knowledge balanced with their creative ability. 
  • They need a sense of visual and spatial awareness that’s balanced with commercial awareness, in order to know what looks good, functions well, and will be a viable product for business purposes. 
  • A product designer will use software like Sketch, Figma, Adobe Illustrator and XD, and prototyping software to bring their ideas to life. 
  • They use journey maps and user research, wireframes, prototypes, and high fidelity designs to inform their decisions and present their ideas. 

1

STASHED IN:

16

Product designers go through a process that closely parallels the design thinking process, which includes:

  • Design and prototype
  • Test with users
  • Implement feedback
  • Launch a product
  • Measure and iterate the product

1

STASHED IN:

15

Design Thinking encompasses five steps that all come back to solving the user’s problems:

  • Empathize. In order to design with a user focus, product designers first conduct research to learn about who they are designing for.
  • Define. Based on users’ needs and insights, the designer will clearly define the problem.
  • Ideate. Defining potential creative solutions.
  • Prototype. Using the solutions from the ideation phase a prototype (or multiple prototypes) will be built for testing.
  • Test. Designers refer back to the users to make sure their designs are working the way that they had planned.

2

STASHED IN:

15

While UX designers and product designers are both user-focused problem solvers at their core, product designers and UX designers have different priorities. A product designer will focus more of their efforts on making a marketable and cost-effective product that is also easy to use. 

A UX designer only focuses on the user’s experience of a product that someone else has already deemed profitable.

2

STASHED IN:

15

Deepstash helps you become inspired, wiser and productive, through bite-sized ideas from the best articles, books and videos out there.

GET THE APP:

RELATED IDEA

The Most Common UX Deliverables

The UX design process typically follows an approach similar to a design thinking, which consists of five basic phases:

  • Empathize with the users (learning about the audience)
  • Define the problem (identifying users’ needs)
  • Ideate (generating ideas for design)
  • Prototype (turning ideas into concrete examples)
  • Test (evaluating design)

The Neilsen Group reported for a UX designer wireframes and prototypes are the most commonly produced artefacts in this process, followed by flowcharts, site maps, and usability/analytics reports. This shouldn't discredit however the need for empathy tools like personas etc

2

STASHED IN:

5

The types of questions that you’re going to get asked are going to be completely dependent on the client, your job role and the project that you’re going to be working on. If going to be working on a project where you’re going to be expected to do a lot of user research and a lot of stakeholder management, then you’re going to get asked questions that relate to “how you work with stakeholders, what your user research process is about.”

STASHED IN:

2

What types of questions can you expect in a UX Design Interview?

STASHED IN:

0 Comments

UX design is crucial to just about everything. It renders the latest technology accessible to the masses, makes our favourite apps and websites a pleasure to use, and determines which brands and products we return to over and over again. To put it simply, design matters.

UX designers can make a huge difference to the world in which we live — not only through designing great user experiences, but by spreading the word about the immense value of good design.

So what is UX design all about? Let our all-time favourite UX design quotes enlighten and inspire you!

7

STASHED IN:

18