Product Design: A Primer

Product design is the process of creating products that offer solutions to a problem in a specific market. Successful product design both serves a business and incorporates users’ needs. Product design includes digital tools, experience design, and physical products.

Product design’s foundations start with the design thinking ideology.

Design thinking was developed as a user-centric way to integrate the needs of real users into technological and business requirements that are a result of solving complex problems.