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Is The Future Of The Film Festival A Digital Experience?
Expansive Reach
Digital platforms and technological solutions make the content more accessible, sustainable and democratic. The streamed screenings and online question and answer sessions bring in unexpected benefits coupled with a vaster reach, due to the elimination of physical constraints and logistical issues associated with big events.
Case in Point: Disabled audiences were earlier unable to access or be part of the event, and were now optimistic about the technological elements deployed, which helped them tremendously.
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Movie Festivals Before Today
Until the end of 2019, when everything was relatively fine globally, film festivals were a sought after event.
New blockbusters like Once Upon A Time in Hollywood, the multiple Oscar winner Parasite, and the $1 billion grosser Joker, were all screened at the Cannes And Venice Film Festivals that year.
The New Reality
Now with the global pandemic being a new reality, film festivals are increasingly going online. SXSW, for instance, went virtual within weeks and even partnered with Amazon Prime for an online Film Festival.
Digital solutions are the way forward for many other film festivals, as otherwise, they lose millions in and revenue while scrambling for viewers and distributors for their projects.
Expansive Reach
Digital platforms and technological solutions make the content more accessible, sustainable and democratic. The streamed screenings and online question and answer sessions bring in unexpected benefits coupled with a vaster reach, due to the elimination of physical constraints and logistical issues associated with big events.
Case in Point: Disabled audiences were earlier unable to access or be part of the event, and were now optimistic about the technological elements deployed, which helped them tremendously.
The Digital Ecosystem
The digital content ecosystem, once matured, can work as a marketplace for exclusive movie distribution and online screenings of sought-after titles.
While some people still prefer the 'community' allure of a physical festival, with its glamour, energy and buzz, the digital version is here to stay.
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Today's film industry
The film industry is at a tipping point. Traditional studios are under threat of being shouldered out by their competitors. Sequels take precedence over original content, projects struggle without ...
A growing movement
- The Time’s Up movement is making strides to eliminate gender-based discrimination at every stage of the film-making process.
- It has established a mentorship programme for aspiring producers from socio-economically disadvantaged households.
- The 4 Percent Challenge, encourages industry figures to work with a female director every 18 months.
- Grants have been made available to journalists covering film festivals.
- Standards of behaviour on set are changing. There is a push for more female directors and equal pay to ensure sustainable cultural change.
Disruption of the industry
Streaming services following in the footsteps of Netflix, have revolutionized the way we consume visual media.
- Despite the boycotts by major cinema chains, they also succeeded in democratizing the movie business, because they can take more risks. They release more films and are free from box-office pressures.
- Mid-budget movies is another welcome side-effect.
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The purpose of the gathering
Clarify the purpose of your virtual gathering. Don't assume your digital meeting shares the same goal as the canceled in-person gathering.
- Ask first what is the most imp...
Set up the room
Use everyone's environment to fill the lack of context of virtual gatherings.
A room and location often set the context for the group. And virtual gatherings lack the context to set up the room. To solve this, invite people to help co-create the space. To add warmth, have them sit and place their cameras in front of places that have meaning for them.
Have a clear host
Regardless of the size of the gathering, know who's in charge.
A good host knows how to use the mute button, can orient her guests to the gathering's purpose, and will connect and protect her guests.
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