We must appropriately name our offer to attract the right avatar to our business. True to the moniker, people do judge a book by its cover. Here’s an example. Say you see a “Free Six-Week Stress Release Challenge” and a “Float Tank Center Session.” While they may be the same thing, just named differently, you’re much more likely to respond to the first. Name properly by 1. Make a Magnetic Reason Why 2. Announce Your Avatar 3. Give Them A Goal 4. Indicate A Time Interval

The Last, Easy Step 🤫

If a prospect compares your service to another and thinks “these are pretty much the same, I’ll buy the cheaper one,” then they have commoditized you.<ul><li>Commoditized: Price Driven Purchases (race to the bottom)</li><li>Differentiated: Value Driven Purchases (sell at higher prices than your competition)</li></ul>

Commoditized vs Differentiated Services

<ol><li>Find The Right Market: There is a market in desperate need of your abilities. You need to find it.</li><li>Charge What It's Worth: The goal of the Grand Slam Offer will be to get more people to say yes at a higher price by increasing our value to price discrepancy.</li><li>Create Value: Make things immediate, seamless, and effortless. If you can reduce your prospects’ true time delay to receiving the offer, and your effort and sacrifice is zero, you have an infinite valuable product.</li></ol>

Steps To Building A Grand Slam Offer

As a business owner, try to increasingly approach problems to find psychological solutions, rather than logical ones.<ul><li>Logical solution: make it cheaper</li><li>Psychological solution: make fewer of them and raise the price which causes people to want it more.</li></ul>So to increase value with all offers, we must communicate perceived likelihood of achievement through our messaging, proof, what we choose to include or exclude in our offer, and our guarantees.

Become A Solution-Based Business

<ol><li>List All The Problems Your Prospect Has - Think of ones they will experience before, during and after your service delivery.</li><li>Transform Problems Into Solutions - Simply turn them by thinking, “What would I need to show someone to solve this problem?” </li><li>Brainstorm How You Could Solve These Problems - This is what you are going to deliver. Look for high value, low cost solutions.</li><li>Enhance The Offer - Use scarcity, urgency, bonuses and guarantees to make your offer attractive</li></ol>

Steps To Becoming Solution Oriented 

<ul><li>An offer is what you are literally providing your customers in exchange for their money.</li><li>The only way to conduct business is through a value exchange. The offer is what initiates this trade. </li></ul>

What is an offer?

Having a Grand Slam Offer Helps With All 3 Requirements Needed For Growth<ol><li>Get more customers</li><li>Increase their average purchase value</li><li>Get them to buy more times </li></ol>

What Does It Take To Grow A Business?

This book is about how to make profitable offers for service-based businesses. A must-read for companies struggling to make sales and want to make massive profits 💸.

A book on how to improve a companies products, services and offerings to increase conversions, pricing, and profit. Contained within:How to charge lots of money for stuff using:The perfect niche finding processThe price to value flip...so you never get price compared again (that's a promise)The 4-step niche pricing formula?.how companies 100x'd our pricing (and get more people to say yes)The price flywheel?.to make you unbeatableHow to make your product appear so good, people find a way to pay for it using?.The Unbeatable value Equation?.to make what you sell worth more than you can imagineThe Delivery Cube?.to make delivering your products and services cost less time and effort than you can imagineThe Trim & Stack?.to select the absolute best delivery methods for profit (this is a secret almost no entrepreneurs know that I've never shared publicly)How to enhance your offer so much that people feel stupid saying no using?.3 Ways to Create Scarcity in every offer (without lying)4 Ways to Create Urgency by using everyday life to create true time pressureBonuses to force your prospects obstacles to melt away (they'll even become selling points for them now!)Guarantees so good they make anyone say yes (even people who would never normally consider buying). I'll show you all 4 types and my 13 favorites.Magic Naming Formula to get the absolute most out of every minute, dollar, and How to make start making more sales, for lower effort and cost, at higher prices...overnight. Using:The $100,000 consulting formula to create more cash flow than you ever imagined was possible (it's weird being on the other side of this now?.)

Commoditized vs Differentiated Services

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