Commoditized vs Differentiated Services - Deepstash
Commoditized vs Differentiated Services

Commoditized vs Differentiated Services

If a prospect compares your service to another and thinks “these are pretty much the same, I’ll buy the cheaper one,” then they have commoditized you.

  • Commoditized: Price Driven Purchases (race to the bottom)
  • Differentiated: Value Driven Purchases (sell at higher prices than your competition)

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botlhaleklassen

welcome 🤗, sharing my obsession with non-fiction books about marketing, business, productivity, relationships and spirituality🤍

This book is about how to make profitable offers for service-based businesses. A must-read for companies struggling to make sales and want to make massive profits 💸.

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