A QUICK READ 💙

<ul><li class="ql-align-justify">The book is a quick read filled with fun graphics to help you grasp ideas. </li><li class="ql-align-justify">The author does a good job of covering a variety of topics in a small book.</li><li class="ql-align-justify">However, the book lacks proper explanation of statistic concepts thus if you didn't take a stats class in University you will struggle to understand the concepts. </li><li class="ql-align-justify">There are a lot of practical examples of how these concepts have been used. </li></ul>

Book Overview

The secret language of statistics is employed to sensationalise, inflate, confuse and oversimplify.

<ul><li>Researchers can intentionally choose a group of people (or things) that have similar traits and thus 'prove' their point. </li><li>This is deceiving because a report based on sampling must use a representative sample - every name or thing in the whole group must have an equal chance. </li><li>Another famous method is choosing a very small sample. </li><li>Depending on the population size, samples sizes must be at least 30% of the population. </li></ul>

Method 1: Using Samples with bias

There are 3 common averages: mean, median and mode. In some cases, the result of all 3 is the same number but in most cases the numbers are very different! The Median (middle number) tells you more about the situation. On the left of this number is 50% of the sample on the right is the other 50% of the sample. Thus gives a good overview of what's happening as a whole. But marketers normally report using the mean (the sum of all numbers divided by the number of units in the sample).

Method 2:  Reporting The Wrong Average

Averages, Relationships, Trends and Graphs are not always what they seem. There may be more in them than meets the eye, and there may be a good deal less

<ol><li>Not including the number of trials the experiment / research took - given a small enough number of cases, random 'by chance' occurrences can happen.</li><li>Leaving out the Degree of Significance - the demanded level is 1% which means there are 99 chances out of 100 that have an apparent difference.</li><li>The Range - this figure tells you the deviation of the sample from the average that is given.</li></ol>Place little faith in an average or a graph or a trend when those important figures are missing

Method 3: Missing Figures

<ol><li>The Probable Error and The Standard Error - these tell you how accurately the sample presents the whole field (or population)</li><li>The Test of Significance (often calculated with the degree of significance)</li></ol>

More Figures to Look For 👀

To make things seem bigger than what they are, marketers can use these methods / tools<ul><li>The Gee Whiz Graph - basically adding more numbers on the graph to create an upward or downward trend that otherwise looked like a straight line.</li><li>Bar Graphs - not using the same size for the bars or objects used</li></ul>

Method 4: Exaggerating

Only when there is a substantial number of trials involved is the law of averages a useful description or prediction

" If you can't prove what you want to prove, demonstrate something else and pretend that they are the same thing "The general method is to pick two things that sound the same, but are not.

Method 5: Make Assumptions

<ol><li>Look for conscious bias - ask "Who says so?"</li><li>Ask yourself "How does HE know that?" What methods were used (if any) to acquire that information? </li><li>Does it make sense - use your own intellect to see through the cracks!</li></ol>

How To Talk To a Statistic

Let's explore how marketers lie using statistics (👀 and how you can too)

If you want to outsmart a crook, learn his tricks—Darrell Huff explains exactly how in the classic How to Lie with Statistics. From distorted graphs and biased samples to misleading averages, there are countless statistical dodges that lend cover to anyone with an ax to grind or a product to sell. With abundant examples and illustrations, Darrell Huff’s lively and engaging primer clarifies the basic principles of statistics and explains how they’re used to present information in honest and not-so-honest ways. Now even more indispensable in our data-driven world than it was when first published, How to Lie with Statistics is the book that generations of readers have relied on to keep from being fooled.

marketingandsales

Marketing & Sales

strategy

Strategy

communication

Communication

books

Books

Darrell Huff

How to Lie with Statistics

<ul><li>An offer is what you are literally providing your customers in exchange for their money.</li><li>The only way to conduct business is through a value exchange. The offer is what initiates this trade. </li></ul>

What is an offer?

Having a Grand Slam Offer Helps With All 3 Requirements Needed For Growth<ol><li>Get more customers</li><li>Increase their average purchase value</li><li>Get them to buy more times </li></ol>

What Does It Take To Grow A Business?

If a prospect compares your service to another and thinks “these are pretty much the same, I’ll buy the cheaper one,” then they have commoditized you.<ul><li>Commoditized: Price Driven Purchases (race to the bottom)</li><li>Differentiated: Value Driven Purchases (sell at higher prices than your competition)</li></ul>

Commoditized vs Differentiated Services

<ol><li>Find The Right Market: There is a market in desperate need of your abilities. You need to find it.</li><li>Charge What It's Worth: The goal of the Grand Slam Offer will be to get more people to say yes at a higher price by increasing our value to price discrepancy.</li><li>Create Value: Make things immediate, seamless, and effortless. If you can reduce your prospects’ true time delay to receiving the offer, and your effort and sacrifice is zero, you have an infinite valuable product.</li></ol>

Steps To Building A Grand Slam Offer

As a business owner, try to increasingly approach problems to find psychological solutions, rather than logical ones.<ul><li>Logical solution: make it cheaper</li><li>Psychological solution: make fewer of them and raise the price which causes people to want it more.</li></ul>So to increase value with all offers, we must communicate perceived likelihood of achievement through our messaging, proof, what we choose to include or exclude in our offer, and our guarantees.

Become A Solution-Based Business

<ol><li>List All The Problems Your Prospect Has - Think of ones they will experience before, during and after your service delivery.</li><li>Transform Problems Into Solutions - Simply turn them by thinking, “What would I need to show someone to solve this problem?” </li><li>Brainstorm How You Could Solve These Problems - This is what you are going to deliver. Look for high value, low cost solutions.</li><li>Enhance The Offer - Use scarcity, urgency, bonuses and guarantees to make your offer attractive</li></ol>

Steps To Becoming Solution Oriented 

We must appropriately name our offer to attract the right avatar to our business. True to the moniker, people do judge a book by its cover. Here’s an example. Say you see a “Free Six-Week Stress Release Challenge” and a “Float Tank Center Session.” While they may be the same thing, just named differently, you’re much more likely to respond to the first. Name properly by 1. Make a Magnetic Reason Why 2. Announce Your Avatar 3. Give Them A Goal 4. Indicate A Time Interval

The Last, Easy Step 🤫

This book is about how to make profitable offers for service-based businesses. A must-read for companies struggling to make sales and want to make massive profits 💸.

A book on how to improve a companies products, services and offerings to increase conversions, pricing, and profit. Contained within:How to charge lots of money for stuff using:The perfect niche finding processThe price to value flip...so you never get price compared again (that's a promise)The 4-step niche pricing formula?.how companies 100x'd our pricing (and get more people to say yes)The price flywheel?.to make you unbeatableHow to make your product appear so good, people find a way to pay for it using?.The Unbeatable value Equation?.to make what you sell worth more than you can imagineThe Delivery Cube?.to make delivering your products and services cost less time and effort than you can imagineThe Trim & Stack?.to select the absolute best delivery methods for profit (this is a secret almost no entrepreneurs know that I've never shared publicly)How to enhance your offer so much that people feel stupid saying no using?.3 Ways to Create Scarcity in every offer (without lying)4 Ways to Create Urgency by using everyday life to create true time pressureBonuses to force your prospects obstacles to melt away (they'll even become selling points for them now!)Guarantees so good they make anyone say yes (even people who would never normally consider buying). I'll show you all 4 types and my 13 favorites.Magic Naming Formula to get the absolute most out of every minute, dollar, and How to make start making more sales, for lower effort and cost, at higher prices...overnight. Using:The $100,000 consulting formula to create more cash flow than you ever imagined was possible (it's weird being on the other side of this now?.)

entrepreneurship

Entrepreneurship

business

Business

Alex Hormozi

$100M Offers

We are, ourselves, creations. And we, in turn, are meant to continue creativity by being creative ourselves.﻿

We Are All Creatives

Very often audacity, not talent, makes one person an artist and another a shadow artist.

What Makes Others Great Artists

<ul><li>In order to move from the realm of shadows into the light of creativity, shadow artists must learn to take themselves seriously. </li><li>With gentle, deliberate effort, they must nurture their artist child. </li><li>Creativity is play, but for shadow artists, learning to allow themselves to play is hard work. </li></ul>

Firsts Step To Move From The Shadows

To live a creative life, we must lose our fear of being wrong ✨

Judging your early artistic efforts is artist abuse. Typically, the recovering shadow artist will use these early efforts to discourage continued exploration. But learning to let yourself create is like learning to walk! Progress, not perfection, is what we should be asking of ourselves.

What Not To Do On Your Journey

<ul><li>We want to be great - immediately great - but that is not how recovery works. It is impossible to get better and look good at the same time. </li><li>Remember that in order to recover as an artist, you must be willing to be a bad artist.</li><li>Give yourself permission to be a beginner</li></ul>

What You Can Expect On Your Creative Journey artist

Get ready to unleash your inner artist! We are all creatives and sometimes don't even know it. This book helps you heal that part of yourself and move closer to your divine self 🥺🤍

"With its gentle affirmations, inspirational quotes, fill-in-the-blank lists and tasks — write yourself a thank-you letter, describe yourself at 80, for example — The Artist’s Way proposes an egalitarian view of creativity: Everyone’s got it."—The New York Times    "Morning Pages have become a household name, a shorthand for unlocking your creative potential"—Vogue Over four million copies sold! Since its first publication, The Artist's Way phenomena has inspired the genius of Elizabeth Gilbert and millions of readers to embark on a creative journey and find a deeper connection to process and purpose. Julia Cameron's novel approach guides readers in uncovering problems areas and pressure points that may be restricting their creative flow and offers techniques to free up any areas where they might be stuck, opening up opportunities for self-growth and self-discovery.   The program begins with Cameron’s most vital tools for creative recovery – The Morning Pages, a daily writing ritual of three pages of stream-of-conscious, and The Artist Date, a dedicated block of time to nurture your inner artist. From there, she shares hundreds of exercises, activities, and prompts to help readers thoroughly explore each chapter. She also offers guidance on starting a “Creative Cluster” of fellow artists who will support you in your creative endeavors. A revolutionary program for personal renewal, The Artist's Way will help get you back on track, rediscover your passions, and take the steps you need to change your life.

How to Lie with Statistics

$100M Offers

The Artist's Way

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