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Having a Grand Slam Offer Helps With All 3 Requirements Needed For Growth
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If a prospect compares your service to another and thinks âthese are pretty much the same, Iâll buy the cheaper one,â then they have commoditized you.
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As a business owner, try to increasingly approach problems to find psychological solutions, rather than logical ones.
So to increase value with all offers, we must communicate perceived likelihood of achievement through our messaging, proof, what we choose to include or exclude in our offer, and our guarantees.
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We must appropriately name our offer to attract the right avatar to our business. True to the moniker, people do judge a book by its cover.Â
Hereâs an example. Say you see a âFree Six-Week Stress Release Challengeâ and a âFloat Tank Center Session.â While they may be the same thing, just named differently, youâre much more likely to respond to the first.Â
Name properly by 1. Make a Magnetic Reason Why 2. Announce Your Avatar 3. Give Them A Goal 4. Indicate A Time Interval
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IDEAS CURATED BY
welcome đ¤, sharing my obsession with non-fiction books about marketing, business, productivity, relationships and spiritualityđ¤
CURATOR'S NOTE
This book is about how to make profitable offers for service-based businesses. A must-read for companies struggling to make sales and want to make massive profits đ¸.
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