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Steps To Becoming Solution Oriented
- List All The Problems Your Prospect Has - Think of ones they will experience before, during and after your service delivery.
- Transform Problems Into Solutions - Simply turn them by thinking, “What would I need to show someone to solve this problem?”
- Brainstorm How You Could Solve These Problems - This is what you are going to deliver. Look for high value, low cost solutions.
- Enhance The Offer - Use scarcity, urgency, bonuses and guarantees to make your offer attractive
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MORE IDEAS ON THIS
What is an offer?
- An offer is what you are literally providing your customers in exchange for their money.
- The only way to conduct business is through a value exchange. The offer is what initiates this trade.
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Commoditized vs Differentiated Services
If a prospect compares your service to another and thinks “these are pretty much the same, I’ll buy the cheaper one,” then they have commoditized you.
- Commoditized: Price Driven Purchases (race to the bottom)
- Differentiated: Value Driven Purchases (sell at higher prices than yo...
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Become A Solution-Based Business
As a business owner, try to increasingly approach problems to find psychological solutions, rather than logical ones.
- Logical solution: make it cheaper
- Psychological solution: make fewer of them and raise the price which causes people to want it more.
So to increase...
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Steps To Building A Grand Slam Offer
- Find The Right Market: There is a market in desperate need of your abilities. You need to find it.
- Charge What It's Worth: The goal of the Grand Slam Offer will be to get more people to say yes at a higher price by increasing our value to price discr...
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The Last, Easy Step 🤫
We must appropriately name our offer to attract the right avatar to our business. True to the moniker, people do judge a book by its cover.
Here’s an example. Say you see a “Free Six-Week Stress Release Challenge” and a “Float Tank Center Session.” While they may be the same thing, just na...
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What Does It Take To Grow A Business?
Having a Grand Slam Offer Helps With All 3 Requirements Needed For Growth
- Get more customers
- Increase their average purchase value
- Get them to buy more times
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CURATED FROM
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welcome 🤗, sharing my obsession with non-fiction books about marketing, business, productivity, relationships and spirituality🤍
This book is about how to make profitable offers for service-based businesses. A must-read for companies struggling to make sales and want to make massive profits 💸.
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