Having An Idea

... is so easy because it doesn’t involve any work. You can ignore it. You can puff some smoke at it. That’s easy. 

The hard thing to do is protect it, think about it, let it marinate, explore it, and try it. The right idea could start out life as the wrong idea.

Learning ideas are useful to a point. To make a general idea useful, some key obstacles need to be overcome:

• We need to notice the idea in other contexts. Research found that people tend not to apply patterns they learn to different domains unless prompted.
• ...

• Don't apply the same experience to anything new. In every situation, consider what you've seen before and what's different.
• Consider crazy ideas and strategies even if you are sure they will not work.
• If you have an idea you really like bu...