ANDY FRISELLA

A daily non-negotiable is something you commit to doing every single day no matter what. It is something you don't have to think about because you have already committed to doing it.

Your theme or big idea is your editing tool.

You always want to think about what you’re leaving your audience with thematically. What’s the theme of your story, what’s the big idea?. Your story will be filled with lots of specifics, of course. In fact, one of the most beau...

It’s easy to read an article or listen to some advice and apply it for a day. But that’s useless. We only make real progress and achieve big things by doing small things every single day.

When you do the little things every day, they add up. And ov...