Learn more about communication with this collection
How to use storytelling to influence and persuade
How to create a compelling narrative
How to structure your story for maximum impact
Focus on one big idea
Your theme or big idea is your editing tool.
You always want to think about what you’re leaving your audience with thematically. What’s the theme of your story, what’s the big idea?. Your story will be filled with lots of specifics, of course. In fact, one of the most beautiful things in storytelling is that specificity breeds universality. So the more specific you are in a story, the more universal the story becomes. But think about how every single detail in your story relates back to that big idea.
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MORE IDEAS ON THIS
Show passion when you're telling a story
“What gets you excited about what you’re talking about? Why do you care?
If the audience knows why you care, they’ll have a reason to care.” In other words, the story needs to have stakes. And they don’t necessarily need to be significant. You can conceivably ...
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Demonstrate change
The mark of a great story is that the experience being shared has changed the person in some way. It doesn’t have to be a drastic change,. It could simply be a perspective shift or a reinforcement of a belief or an idea.
When communicating in business, ask yourself what change you want to ...
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Make your story personal
Great stories reveal a piece of yourself.
Ask yourself:
- What makes you care about the work that you do?
- What part of you outside of your work is present inside of that world?
- If in financial services, for example, what is it behind the n...
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Purpose of storytelling
In the workplace, storytelling serves as an essential, powerful tool for effective communication.
It gets people excited around an idea, or a value, or perhaps some drier information that might not have been as interesting before.
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A job candidate has an incredible tool to use during an interview: Crafting a beautiful story that evokes positive emotions in the recruiter.
The art of storytelling releases a rush of dopamine in the brain of the listener and makes the meeting memorable. It is also good to have ...
4. Close the loop.
A lot of times, as the presenter, you know your material so well that you think you’re making each key point clear. You might not be. Your coach should make sure you are telling people why.
- It’s the “why” around our ideas that make them spread, not the “how.”
Arti...
Don’t focus on the negatives
If you’re holding a grudge against someone, expecting them to be late to meetings or to miss deadlines, you’ll likely find the evidence you’re looking for. That’s your confirmation bias at play.
When someone annoys you, rather than focusing on what they’re doing wrong, thi...
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