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Convenience refers to the consumer’s shopping experience.
You can choose online or offline option but makes life their easier, and it’s one of the things that people look for when they want to make a purchase.
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Your customer is the center of your strategy, not your product. So you need to know:
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It's essential to add 4C's with your 4P's traditional marketing Mix in order to attract customer. Once they have great experience with the brand, they will buy more. They buy more, company make benefits.
Therefore, this will reduce your company fidelisation budget.
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It's not only about the way of advertising your product. It's about forming a bound with your customer and build trust.
Don't forget about an impactful message that's meaningful to them!
It's essential to create a two-way dialogue so that you can learn from your customers and improve ...
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How much your customers are willing to pay for your product? Think about your product value in the eyes of the customer, not the market price only.
What's your buget in order to reach and serve your customer?
This includes not only monetary costs, but also the time and effort required...
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IDEAS CURATED BY
The 4Ps marketing mix are not enough anymore! In this era, where many products are present in the market, it's difficult to attract customer with a product centric approach alone. Now, brands need to focus more on the Customer Centric Approch: The 4C's!
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Other curated ideas on this topic:
Customer-centric marketing is an approach to marketing that prioritizes the wants and needs of the customer over any other factor in regards to their interests.
Although their goal is to grow their business, customer-centric marketing shows us that they will be able to grow while at the sam...
Marketing is the art of identifying and fulfilling consumer needs.
All kinds of organizations face marketing problems:
A polymath sees the world with a unique perspective, making connections that are not apparent to others.
Early polymaths had the advantage of a wide-open field, and went deep in their disciplines, yielding branches and sub-branches of specializations. Deep down, these different br...
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