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Conflict resolution
Motivating and inspiring others
Delegation
Marketing
Marketing is the art of identifying and fulfilling consumer needs.
All kinds of organizations face marketing problems:
- Corporations fight for market share and revenue
- Universities compete for students
- Politicians cultivate their public image to get votes
- Cultural institutions want to attract more visitors
All organizations want to attract resources from the public, such as: money, interest, engagement, votes etc. The challenge is figuring out how to persuade people to hand them over.
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Marketing types
- Responsive marketing -- it's about identifying and fulfilling pre-existing needs.
- Anticipative marketing -- it's about recognizing trends in society and building products that fulfill newly emerging needs.
- Need-shaping marketing
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374 reads
5-step marketing method
This method is based on offering people some perceived value in return for their resources.
Steps:
- Research market opportunities
- Choose a target market
- Decide on a unique positioning
- Implement marketing
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Make a plan
Creating a marketing plan is critical for the success of any company. The plan doubles as an alignment tool because it enables managers to brainstorm ideas and communicate shared visions and goals with one another.
What to include in the plan
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