The first C: "Customer"
Your customer is the center of your strategy, not your product. So you need to know:
- Their way of thinking and interest
- what kind of experiences do they like
- what's their needs
- what's their motivation, and purchasing barrier
- what's their goal
Observe your market, construct a buyer persona to guide you and then, segment the market
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The 4Ps marketing mix are not enough anymore! In this era, where many products are present in the market, it's difficult to attract customer with a product centric approach alone. Now, brands need to focus more on the Customer Centric Approch: The 4C's!
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Similar ideas to The first C: "Customer"
Types of Customer Pain Points
- Financial - refer to customer challenges about the amount they pay for a product or service.
- Support - refers to the level of support a customer needs to complete their interaction with your business. The customer may need help on their way to purcha...
Focus: Prioritize Customer Experience First
• Understand customer needs deeply. Prioritizing customer experience begins with a deep understanding of their needs and preferences. Steve Jobs emphasizes starting with the customer to ensure a successful product. How can you better understand your customers’ needs tod...
Customer-Centric Marketing
Customer-centric marketing is an approach to marketing that prioritizes the wants and needs of the customer over any other factor in regards to their interests.
Although their goal is to grow their business, customer-centric marketing shows us that they will be able to grow while at the sam...
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