Streaming services like Apple Music and Spotify have changed how music is consumed, with sales of physical media now a thing of the past. Live music is the only form of ‘real’ experience, and fans love to spend to experience their favourite artists in the flesh.
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"Many people are in the dark when it comes to money, and I'm going to turn on the lights. " ~ Suze Orman
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Users of streaming services generally fell somewhere on the following spectrum:h throughout:
Hoarders:
Nomads:
When we hear an old and forgotten song on the radio (or at the coffee shop), we experience a warm and pleasant surprise. We didn’t expect to hear that favourite song of ours and here it is, already playing and making our day better.
Once we download that same song on Apple Music or Spotify...
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