Commercial Viability
Artists see music festivals as a better and easier way of making money, as opposed to record sales(not happening now) or long tours that are done at their own expense.
Music Festivals are now big business and many big companies like Live Nation and AEG Live strengthen the festivals with their organizational capacity and professionalism. Promotions like a ‘Festival Passport’ allowing access to over 100 festivals are lucrative and popular.
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"Many people are in the dark when it comes to money, and I'm going to turn on the lights. " ~ Suze Orman
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