#6 Aggressive Pricing Strategy
BYD's competitive edge is rooted in its ability to produce vehicles cost-effectively, allowing the company to introduce electric vehicles such as the Yuan Plus with a price below $20,000 .
The strategy of aggressive pricing significantly contributes to BYD's success, particularly when contrasted with the pricing challenges faced by Tesla.
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How BYD Beat Tesla in the Electric Vehicle Market in Q4 2023
trajectorymatrix.substack.com
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The phone battery maker that became an EV giant
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Similar ideas to #6 Aggressive Pricing Strategy
6 common pricing strategies for small businesses (part 1)
- Cost-plus pricing: You make the product, add a fixed percentage on top of the costs, and sell it for the total.
- Competitive pricing: It refers to using competitors’ pricing data as a benchmark and consciously pricing your products below theirs.
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