#6 Aggressive Pricing Strategy - Deepstash
#6 Aggressive Pricing Strategy

#6 Aggressive Pricing Strategy

BYD's competitive edge is rooted in its ability to produce vehicles cost-effectively, allowing the company to introduce electric vehicles such as the Yuan Plus with a price below $20,000 .

The strategy of aggressive pricing significantly contributes to BYD's success, particularly when contrasted with the pricing challenges faced by Tesla.

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trajecmatrix

Exploring the 'why' and 'how' behind the 'what'.

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Similar ideas to #6 Aggressive Pricing Strategy

6 common pricing strategies for small businesses (part 1)

  • Cost-plus pricing: You make the product, add a fixed percentage on top of the costs, and sell it for the total.
  • Competitive pricing: It refers to using competitors’ pricing data as a benchmark and consciously pricing your products below theirs.

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