Fats, Sugars, And The Wiring Of Our Innate Motivation

This finding sheds light on why dieting can be so challenging. Human brains may be subtly programmed to seek out high-fat, high-sugar combinations, regardless of conscious efforts to resist.

“The communication between our gut and brain happens below the level of consciousness,” said the study’s lead author. “We may be craving these types of food without even realizing it.”