The Testing Effect

Labor alone can be sufficient to induce a greater liking for your own work. A study confirmed the phenomenon. Experiments involved assembling IKEA boxes, folding origami, and building with Lego.

• The results showed participants valued items they assembled themse...

A/B testing, also known as split testing, measures two social media posts against each other to see which performs best.

The most common way of using A/B tests is to only change one element of the post between the two versions (headline, image, CTA, etc) so that you know any difference in p...

After WWII, the consumer culture took off again throughout the developed world.

In 1921, the radio was seen as a vital tool in debt-financed consumption. But with the advent of television, advertisers exploited image and symbol and magnified their potential impact. Many of...