12. LOSE BATTLES BUT WIN THE WAR
It wasn't obvious until it was too late. Determine the bullseye, plan to the end and confuse your opponent leaving him unable to read your actions, since they don't seem to have a connection.
13. KNOW YOUR ENEMY
Know thyself and know thy rival. One of the greatest skills in war, as in seduction as in business is the ability to read people. Master non-verbal communication, hide your observations and devise the most effective tactics based on your insights.
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