23. WEAVE A SEAMLESS BLEND OF FACT AND FICTION
Misinform your opponent, make him see upside down, while you see what is at all times. Make a weak spot look strong, make a strong spot look weak.
24. TAKE THE LINE OF LEAST EXPECTATION
Great advantage comes from not meeting your opponent's expectations. Others have a mental model of you based on past experiences, stories and conflict.
25. OCCUPY THE MORAL HIGH GROUND
You're good, your opponent is evil. You create an us versus them dynamic, demonize the other and present your side as the virtuous one.
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