Rational Appeals
A rational appeal is a type of persuasion that uses a person's logical and reasonable thinking to convince them to buy a product or service.
It is a way to make people think about what they need and what the product or service can offer them, rather than simply appealing to their emotions.
- Rational appeals highlight the practical benefits and value of the product or service.
- They use facts, statistics, and comparisons to make a logical case for the product or service.
- With rational appeals, the audience is encouraged to use reason and data to make a purchasing decision.
12
161 reads
CURATED FROM
IDEAS CURATED BY
Learn and understand the different types of advertising appeals.
“
Similar ideas to Rational Appeals
To Persuade or Convince
When people disagree with us we assume they are ignorant … that they lack information. So we try to convince them with information. It seldom works.
- Persuasion appeals to the emotions and to fear and to the imagination. Convincing requires a spreadshee...
Reasonable > Rational
Aiming to be mostly reasonable works better than trying to be coldly rational.
“Do not aim to be coldly rational when making financial decisions. Aim to just be pretty reasonable. Reasonable is more realistic, and you have a better chance of sticking with it for the lon...
Understand the Needs of Others
The best way to influence others is to appeal to their logical, emotional and cooperative needs:
- Their logical need is their rational and educational need.
- Their emotional need is the information that touches them in a deeply personal manner.
- The coop...
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates