RESEMBLANCE
We associate things based on similarities of being alike to other.
Example, when someone shows you a picture of your best friend, you naturally think of her because the picture resembles her.
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The Scottish empiricist philosopher David Hume wrote a book entitled "An Enquiry Concerning Human Understanding" in this book Hume attempt to define the principles of human knowledge, limitations of it, and extent of our reliance on mental habit. In its Section III.
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