We associate things that occur to each other in space and time.
Example, if you saw a tree and in that tree you saw a next, this may lead you to think of bird, because they are spatially contiguous.
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The Scottish empiricist philosopher David Hume wrote a book entitled "An Enquiry Concerning Human Understanding" in this book Hume attempt to define the principles of human knowledge, limitations of it, and extent of our reliance on mental habit. In its Section III.
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