Problem 1: An unknown leader now public face of a company with a large team and numerous unaware clients.
Problem 2: -$750K debt, -$450K yearly losses; Had to cash out 401(k), borrow $ from dad. Once a millionaire, now in debt.
Problem 3: 20% new customer growth rate + 12% monthly cancellations ➡️ horrendous financial situation. Marketing fooled us, service was terrible.
Problem 4: False rumors that I was running company into ground and should quit.
Problem 5: We skipped the basics: no org chart, no hiring process, unqualified team members. We were fast but lacked essential principles.
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