Understand the Nature of Emotions

When you're building out your solution and setting up your marketing, think about what emotional values your customers are chasing. Then make them feel it.

The eight basic emotions paired in opposites are: Joy — Sadness, Anger — Fear, Trust — Distrust, Surprise — Anticipation.

Pay attention to your emotions as you start to think about eating (you might feel hungry, or have a craving to eat something). Notice your emotions as you eat, and after as well. 

Keep a few notes — what emotions do you feel, when, and why. What do you feel like eating? 

We know that nonverbals govern how we think and feel about others. But body language also governs how we feel about ourselves.

For example, we smile when we feel happy. Conversely, when we're forced to smile, it makes us feel happy. When it comes to power, it also goes both ways. When you f...