Persona<ul><li class="ql-align-justify">Deeply understanding WHO your serve</li><li class="ql-align-justify">Name and depict ideal customer avatar</li><li class="ql-align-justify">Write promotional "love letters" to them</li></ul>Product<ul><li class="ql-align-justify">Make product a "painkiller" solving acute need</li><li class="ql-align-justify">Productize service for leverage, recurring revenue</li></ul>Promotion <ul><li class="ql-align-justify">Systematically generate online reviews</li><li class="ql-align-justify">12% of customers leave reviews that heavily influence buying</li></ul>

Keys to $1M Revenue

<ul><li class="ql-align-justify">Worked on Wall Street but got tired of managing money just for the rich</li><li class="ql-align-justify">Wants to teach ownership to push back against corporate power</li><li class="ql-align-justify">Mission is creating 100,000 business owners</li></ul>

Why Codie is on YouTube

<ul><li class="ql-align-justify">Push back against corporate power: the game of ownership is the only way to counter bureaucracy</li><li class="ql-align-justify">Have at least 2 sales people/processes to scale a business</li><li class="ql-align-justify">Implement recurring revenue models like subscriptions </li><li class="ql-align-justify">Name and visually depict target customer persona</li><li class="ql-align-justify">Systematically generate online reviews</li></ul>

Actionable Information

Need "3 Ps" at each stage<ul><li class="ql-align-justify">Persona - Know your target customer intimately</li><li class="ql-align-justify">Product - Create leveraged products solving acute needs</li><li class="ql-align-justify">Promotion - Get happy customers to promote you</li></ul>Steps:<ol><li class="ql-align-justify">Get to $1M Revenue: Perfect the "3 Ps" above</li><li class="ql-align-justify">Scale to $10M Revenue</li><li class="ql-align-justify">Grow to $100M Revenue</li></ol>

Growing a Business

<ol><li class="ql-align-justify">Inherit money</li><li class="ql-align-justify">Marry into money</li><li class="ql-align-justify">Get Fortune 500 executive job</li><li class="ql-align-justify">Start asset management firm</li><li class="ql-align-justify">Build or buy business (Codie's focus)</li></ol>

5 Ways People Get Rich

Codie Sanchez provides a compelling step-by-step framework for growing from $0 to $1 million in revenue. While simple in concept, execution takes tremendous work, but doing so builds real wealth and wherewithal to drive change.

There are only FIVE ways to get really really rich, but ONE them is easier and with less gatekeepers.... 

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WHAT BROUGHT ME TO YOUTUBE: I worked at Goldman Sachs, in Private Equity, and built up a $100M holding company. But after being in Wall Street for so long, I got tired of managing hundreds of millions for the rich. Investing was for the few not the many. F that. You all are the reason I do this. We as a society need to get rich together. My mission is to create 100,000 business owners, I hope you’re one.

FREE investing and money Newsletter to 750k+: http://www.contrarianthinking.co
If you have a startup you want $ for: http://www.contrarianthinkingcapital.com
If you want to sell us your small business: http://www.mainstreethold.co

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Check out these other videos! 🔽

https://youtu.be/Ile71VWMsfo?si=-REa2tIuGW5oBjyZ

https://youtu.be/mzY4vnvKb68?si=Ge-JEn9-NDAfM522

https://youtu.be/Ox-W7hJCGKs?si=T70aQohuCbeNH-2c

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**Get social with us:**
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🐦 Twitter - https://twitter.com/codie_sanchez

The BE AN ADULT SECTION 🤗
All content on the Codie Sanchez YouTube channel reflects my own opinions and should NOT be taken as legal advice, financial advice, or investment advice. Please seek out the guidance of professionally trained and licensed individuals before making any decisions. Some links in the description may be affiliate links.

Discover the world of business and economics.

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Economics

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Marketing & Sales

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Money & Investments

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Business

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I talk about making money and getting free in ways school never taught you... but should have.

Hi - I’m Codie, I own Contrarian Capital a portfolio of “boring” businesses that do millions. I spent a decade on Wall Street and in private equity, investing millions of dollars until I got burned out. I wanted to touch real businesses while making income not tied to 60 hour weeks. That’s where this all started.

I share secrets in money making and business building and stories of those who didn’t want to do it the 9 to 5 way, and so did it THEIR way.

Follow along, it’s not nearly as hard as they want us to believe. Oh, and we ain’t afraid to get our hands dirty along the way 😉

For business inquiries: sponsor@contrarianthink.com


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